Pharrell Williams x G Star Raw

Pharrell & G Star team up, but not just for the sake that Pharrell is one of fashion's biggest icons right now but for a larger purpose. The "Raw For The Oceans" collection will feature denim made of plastic yarn from materials removed from the ocean. This is why I love fashion because the industry serves great purpose for large matters that effect our world everyday. Waste in the ocean and plastic harms and dangers our sea creatures. Thank you G Star for stepping up this is the definition of turning a negative into a positive. The collection will be available September 6 at rawfortheoceans.g-star.com